'A Bunch of Carrot Farmers' Take on Junk Food Sept. 2
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Mobile Marketing Association Announces Repositioning Sept. 2 NEW YORK, LONDON, SINGAPORE and SAO PAULO, Sept. 2 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced a repositioning to enhance the MMA's effectiveness at the global, regional and national levels, and to create additional membership benefits. The repositioning is based on feedback from a survey of members and non-member companies, across four regions, representing all players in the mobile marketing value chain; on a global market assessment, its challenges and its opportunities; and the expanded MMA global presence. The objective was to identify ways that the organization could evolve to better meet members' needs and provide greater visibility for the mobile marketing opportunity.
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Consumer Watchdog Takes 'Do Not Track Me' Campaign to Times Square With Animated Video Targeting Google CEO's Lack of Respect for Privacy Sept. 2
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Sales Success Shows Neuromarketing Moves Magazines: New Scientist Reports 12% Increase in Newsstand Sales for Issue Featuring NeuroFocus-Tested Cover Design Sept. 2
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Veteran Executive Thomas W. Ehardt Joins Advanstar Communications as Chief Administrative Officer Sept. 2
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RatePoint CEO Named Mass High Tech 2010 All-Star of New England Innovation Economy Sept. 2
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Startup Offers Jobs to Bloggers, and First Guaranteed Social Media Advertising Solution for Businesses Sept. 2
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New York City Office of Emergency Management and Ad Council Kick Off National Preparedness Month Sept. 2 NEW YORK, Sept. 2 /PRNewswire/ -- Office of Emergency Management (OEM) Commissioner Joseph F. Bruno, FEMA Deputy Administrator Richard Serino, Fire Department (FDNY) Commissioner Salvatore Cassano, Police Department (NYPD) Assistant Chief Harry J. Wedin, The Advertising Council Campaign Manager Jessica Dahl, American Red Cross in Greater New York Chief Administrative Officer Richard Kane, and Counsel to Brooklyn Borough President Jason Otano today kicked off National Preparedness Month by encouraging New Yorkers to audition for an upcoming TV public service advertisement (PSA). OEM and NYC TV set up a video booth at a preparedness fair at Brooklyn Borough Hall today, and will encourage passersby to share their thoughts about emergency preparedness on camera. Footage from the shoot will be used to create a series of local PSAs, which will be featured online later this month through OEM's website and YouTube page, and later this year in taxi cabs and on TV.
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25% of Ovi Apps Boost Ad Revenue Through inneractive 2010 TEL AVIV, Israel, September 2, 2010 /PRNewswire/ -- inneractive reported today that 1 of every 4 Ovi app downloads and 7 of the top 10 Ovi game downloads use its Ad Revenue Acceleration Platform to maximize revenue. Despite working quietly over the past year to enhance its optimization platform, inneractive caught the attention of major global OVI publishers and developers. inneractive now serves as their primary ad mediation layer, resulting in its dominant position in the OVI Store.
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New York Global Group Engages 5W Public Relations Sept. 2
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Mobile Marketing Association Announces Repositioning Sept. 2 NEW YORK, LONDON, SINGAPORE and SAO PAULO, Sept. 2 /PRNewswire/ -- The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced a repositioning to enhance the MMA's effectiveness at the global, regional and national levels, and to create additional membership benefits. The repositioning is based on feedback from a survey of members and non-member companies, across four regions, representing all players in the mobile marketing value chain; on a global market assessment, its challenges and its opportunities; and the expanded MMA global presence. The objective was to identify ways that the organization could evolve to better meet members' needs and provide greater visibility for the mobile marketing opportunity.
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Acorn International Announces Resignation of a Director Sept. 2 SHANGHAI, China, Sept. 2 /PRNewswire-Asia-FirstCall/ -- Acorn International, Inc. ("Acorn" or the "Company"), a leading integrated multi-platform marketing company in China engaged in developing, promoting and selling consumer products and services through extensive distribution network, today announced that Mr. Denny Lee has resigned from the Company's board of directors due to personal reasons, effective August 31, 2010. Mr. Lee confirmed that there is no disagreement between him and the Company. Mr. Denny Lee previously also served on the audit committee of the board with the Company as the member with financial management expertise. The company is actively searching for a candidate with similar expertise and experience to fill in the vacancy.
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AAA NCNU Selects Epsilon for Comprehensive Multichannel Marketing Services Sept. 2
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MarketsandMarkets New Report - Global Weight Loss and Diet Management Market (2009 - 2014) 2010 DALLAS, Texas, September 2, 2010 /PRNewswire/ -- Buy this report now: http://www.marketsandmarkets.com/Market-Reports/digestive-health-ingredients- 225.html
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China New Media Corp. Announces Participation in Rodman & Renshaw Annual Global Investment Conference Sept. 2 DALIAN, China, Sept. 2 /PRNewswire-Asia/ -- China New Media Corp. ("the Company"), a fast-growing advertising media company operating the largest outdoor media network in Dalian, China, announced today that the Company will participate in the Rodman & Renshaw Annual Global Investment Conference, to be held September 12-15, 2010 at the New York Palace Hotel in New York City. Presentation details are provided below:
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Go 'Beyond The World Cup' To Attract Sports-Minded Latino Consumers Sept. 2
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Bodog to Sponsor the Bodog.com World Grand Prix of Darts in Dublin 2010 LONDON, September 2, 2010 /PRNewswire/ -- Bodog, the largest online betting brand in the world*, have been confirmed as the new title sponsors of the Bodog.com World Grand Prix.
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ADTECH, CPX Interactive, Expedia, Selligent, TripAdvisor & ValueClick Join IAB Europe 2010 BRUSSELS, September 2, 2010 /PRNewswire/ --
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New Theme for Jerry Lewis MDA Telethon: Make A Muscle, Make A Difference Sept. 2
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Remedy Named One of Chicago's Top 101 Best and Brightest Sept. 1
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THAT! Company Named State of Florida Entrepreneurial Company of the Year Sept. 1
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AFL-CIO Launches New Ad in Pennsylvania to Celebrate Labor Day, Call to Action Sept. 1
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Goodby, Silverstein & Partners Hires Tom Dobry Sept. 1
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Best in Business Communications To Be Honored at Golden Triangle Awards 2010 Sept. 1
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FaceTime Strategy Acquires Award-Winning Creative Shop Sept. 1
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AMM Announces The Doctors' Choice Awards Finalists: Over 4,600 MDs Vote for Best Journal Ads in AMM's Doctors' Choice Awards Sept. 1
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MCA Public Relations to Host BrightSpots Lithography Forum During BACUS 2010 Sept. 1 MOUNTAIN VIEW, Calif., Sept. 1 /PRNewswire/ -- MCA, a global high-tech communications agency, today announced it will be hosting its next online panel discussion in cooperation with SemiNeedle, dubbed the BrightSpots Lithography Forum, which will enable industry professionals to partake in an active discussion exploring the key issues surrounding the future of lithography. On Tuesday, September 14, a live panel event, also available online, will be held during the SPIE/BACUS Photomask Technology Symposium and will kick off an online discussion forum that will begin the next day, September 15. The forum will feature the panelists from the live event engaging with the public in an online discussion that runs until September 24.
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Kaiser Permanente Highlights the Importance of Integrated Health Care with New Ads Debuting in September Sept. 1
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Euro RSCG Edge Announces New Short-Form Media Organization Sept. 1
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Introducing Function: Consulting Group Sept. 1
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Canton Fair: Multinationals Sourcing Service for International Corporate Buyers Sep. 1 GUANGZHOU, China, Sep. 1 /PRNewswire-Asia/ -- Canton Fair's Multinationals Sourcing Service (hereinafter referred to as MSS) offers an exclusive sourcing platform for big international buyers. For the last session of Canton Fair, there were 11 multinational sourcing enterprises that were invited to participate in the Fair for directional sourcing, e.g. Auchan (France), PPR Group (France), ARC International (France), Central Purchasing, Inc. (US), AITCO International (US), Lifetime Brands, Inc. (US), Onninen (Finland), Mitre 10 (New Zealand), AIDA (Denmark), Kohnan Shoji Co., Ltd. (Japan) and Trial Company Inc. (Japan). Through the development in the previous 14 sessions, MSS has been praised consistently by the sourcing enterprises by means of quality service, individualized sourcing concept and wonderful organization and operations.
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