LOS ANGELES, Jan. 23, 2017 /PRNewswire/ -- Social Native, a marketplace for connecting brands with global content creators to create high quality, low cost content on demand, today announced the appointments of Jeff Ragovin, co-founder of Buddy Media, acquired by Salesforce for $745M, as Chief Growth Officer and Eytan Elbaz, co-creator of AdSense, acquired by Google for $104M, as Chief Strategy Officer.
"Jeff and Eytan joining the company as operators serves as a true testament to the power of our technology and growth opportunity ahead," said David Shadpour, CEO of Social Native. "Both Jeff and Eytan have incredible track records of disrupting old standards with technology. Creative is one of the last industries to be merged with technology and under their leadership we will take on the challenge of giving brands the ability to create personalized content on demand."
Ragovin, a Social Native investor since early 2016, will play an important part in developing the scalable and aggressive growth trajectory for Social Native. In his previous role as co-founder and Chief Strategy Officer of Buddy Media, a SaaS platform for brands and agencies to organize and control their social marketing programs, Jeff played a central role in guiding the company from a start-up into the largest enterprise social marketing suite in the world.
"Brands are struggling to create and deliver integrated, personalized customer experiences," said Ragovin. "As an investor, I was very impressed by working with the team. I'm excited to join the company full time and look forward to the challenge of making great creative available at scale for brands."
According to Social Native research, there are 396 human touch points required in the creative development process. The company automated this process and can now scale the creation of highly personalized, quality creative content.
Elbaz drives strategies to maintain market leadership and innovation as Social Native's Chief Strategy Officer. Eytan's track record includes, co-founder and former Chief Strategy Officer of Scopely, a mobile game producer and 2nd fastest growing company in the United States. In addition, Elbaz served as Google's Head of Domain Channel, where he grew the business from $13 million to $600 million annually over four years. Elbaz is a founding Member of Applied Semantics, where he conceived and product designed AdSense, DomainPark, and DomainSense.
"Social Native is changing the way brands make content," said Elbaz. "Creating custom content from the lens of consumers, for consumers helps to drive powerful results. I look forward to working with Social Native to allow brands to realize a future where content is an enabler, not a constraint."
Social Native has seen impressive momentum since inception. Partnering with over 50 brands, the technology profiles content creators based on content quality, demographics, brand affinities and interests to create authentic and relevant branded content. The result, a content engine that produces a wide array of personalized content, on demand.
About Social Native
Social Native is the technology platform for creating high performing branded content. Social Native connects brands with over 14 million content creators, globally, to create custom content on demand. Headquartered in Los Angeles, California, Social Native is backed by veterans of Google, Salesforce, Scopely, Applied Semantics, and Buddy Media whose past startups have created over $6B in equity value. Visit socialnative.com to learn more.
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