ARTICLE
TITLE |
AUTHOR
|
COMPANY
/ AFFILIATION |
Is
Your World Wide Web Site Ready for the
World? |
Michael
A. Stelzner |
Director
of Marketing, Language Services International
(LSI), Inc. |
Conducting
Research via the Internet |
Edgar
A. Kully |
Principal - Crestwood
Associates |
8
Tips for Better Focus Groups |
Phil
Glowatz |
Phil
Glowatz & Associates |
How
To Screw Up Direct Mail |
Rob
Frankel |
President, Frankel&Anderson |
Fuzzy
Logic Marketing |
Jacques
Chevron |
President, JRC&A |
Who
Knows What Pages Work Best? - Part 1 |
Charles
Hofacker and
Jamie
Murphy |
Florida State University |
Doing
Business in the World's Largest Community |
Jay Linden |
IBM's Toronto Software Laboratory. |
Love
Your Competition! |
Patricia Luebke |
New York-based marketing consultant
with more than 20 years magazine publishing
experience. |
On
Sales Motivation |
Jacques
Werth |
co-author of HIGH PROBABILITY SELLING |
Eight Ways to Immediately Improve Your
Business Letters
--Without Becoming A Better Writer |
Patricia
Luebke |
New York-based marketing consultant
with more than 20 years magazine publishing
experience. |
How to Set Up and Run a Web Experiment
- Part 2 |
Charles
Hofacker, and Jamie
Murphy |
Hofacker and Murphy frequently publish
research and commentary on internet
marketing in scholarly journals and
the New York Times Online. They
operate New
South Network Services, an ISP and
Web Creative Firm in Tallahassee, FL |
How To Screw Up Banner Advertising |
Rob
Frankel |
president of Frankel&Anderson |
Smaller Media, Changing Targets |
Abbott
Wool |
Principal of Abbott
Wool Media / Marketing, LLC. |
Sampling
Will Lead to a More Accurate Census
- Not! |
Abbott
Wool |
Principal of Abbott
Wool Media / Marketing, LLC. |
Steps to a Successful Implementation |
George
Matyjewicz |
Managing Partner at GAP
Enterprises, Ltd, |
HOW
TO MAKE 1998 BETTER THAN 1997 |
Patricia
Luebke |
New York-based marketing consultant |
ARE
GROUPS AS GOOD AS SURVEYS? |
Bill
Weylock |
President of Weylock
Associates Inc, specializing in
business-to-business and interactive
marketing research. |
