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Is Your World Wide Web Site Ready for the World?

Michael A. Stelzner

Director of Marketing, Language Services International (LSI), Inc.

Conducting Research via the Internet

Edgar A. Kully

Principal - Crestwood Associates

8 Tips for Better Focus Groups

Phil Glowatz

Phil Glowatz & Associates

How To Screw Up Direct Mail

Rob Frankel

President, Frankel&Anderson

Fuzzy Logic Marketing

Jacques Chevron

President, JRC&A

Who Knows What Pages Work Best? - Part 1

Charles Hofacker and
Jamie Murphy

Florida State University

Doing Business in the World's Largest Community

Jay Linden

IBM's Toronto Software Laboratory.

Love Your Competition!

Patricia Luebke

New York-based marketing consultant with more than 20 years magazine publishing experience.

On Sales Motivation

Jacques Werth

co-author of HIGH PROBABILITY SELLING

Eight Ways to Immediately Improve Your Business Letters
--Without Becoming A Better Writer

Patricia Luebke

New York-based marketing consultant with more than 20 years magazine publishing experience.

How to Set Up and Run a Web Experiment - Part 2

Charles Hofacker, and Jamie Murphy

Hofacker and Murphy frequently publish research and commentary on internet marketing in scholarly journals and the New York Times Online. They operate New South Network Services, an ISP and Web Creative Firm in Tallahassee, FL

How To Screw Up Banner Advertising

Rob Frankel

president of Frankel&Anderson

Smaller Media, Changing Targets

Abbott Wool

Principal of Abbott Wool Media / Marketing, LLC.

Sampling Will Lead to a More Accurate Census - Not!

Abbott Wool

Principal of Abbott Wool Media / Marketing, LLC.

Steps to a Successful Implementation

George Matyjewicz

Managing Partner at GAP Enterprises, Ltd,

HOW TO MAKE 1998 BETTER THAN 1997

Patricia Luebke

New York-based marketing consultant

ARE GROUPS AS GOOD AS SURVEYS?

Bill Weylock

President of Weylock Associates Inc, specializing in business-to-business and interactive marketing research.

 

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